| ENTER NEW EXPORT MARKETS INCREASE SALES INCREASE PROFITS CAREER PORTAL HEADHUNTERS RECRUITMENT SELL YOUR BUSINESS |
 Want to develop your export markets? Ask here. |
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| How potential can international export marketing be for me? | |||
| There are several ways to evaluate the export potential of your products and services in overseas markets. The most common approach is to examine the success of your products domestically. If your company succeeds at selling in your own country's market, there is a good chance that it will also be successful in markets abroad, at least those where similar needs and conditions exist. Another means to assess your company's potential in exporting is by examining the unique or important features of your product. If those features are hard to duplicate abroad, then it is likely that you will be successful overseas. An unique product may have little competition and demand for it might be quite high. Finally, your product may have export potential even if there are declining sales in your country market. Sizeable export markets may still exist, especially if the product once did well in your country but is now losing market share to more technically advanced products. | |||
| Assessing your company readiness | ||
Answering these general questions about how exporting will enhance into your company's short, medium and long-term goals will help determine your company's readiness to export:
The next step is to more closely examine the impact of exporting on your company and or request Trend Sales & Marketing Services for assistance with your evaluations. | |||
| Developing an Export Plan | ||
| Once you have decided to sell your products abroad, it is time to develop an export plan. A crucial first step in planning is to develop broad consensus among key management on the company's goals, objectives, capabilities, and constraints. In addition, all aspects of an export plan should be agreed upon by the personnel involved in the exporting process, as they will ultimately execute the export plan. The purposes of the export plan are (a) to assemble facts, constraints, and goals and (b) to create an action statement that takes all of these into account. The statement includes specific objectives, it sets forth time schedules for implementation, and it marks milestones so that the degree of success can be measured and help motivate personnel. | |||
At least the following questions should ultimately be addressed:
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| The first time an export plan is developed, it should be kept simple. It need be only a few pages long, since important market data and planning elements may not yet be available. The initial planning effort itself gradually generates more information and insight. As the planners learn more about exporting and your company's competitive position, the export plan will become more detailed and complete. | |||
| From the start, the plan should be viewed and written as a management tool, not as a static document. Objectives in the plan should be compared with actual results to measure the success of different strategies. The company should not hesitate to modify the plan and make it more specific as new information and experience are gained. | |||
| A detailed plan is recommended for companies that intend to export directly. Companies choosing indirect export methods may require much simpler plans. For more information on different approaches to exporting and their advantages and disadvantages ask Trend Sales & Marketing Services. | |||
| Should You Just Forget Marketing? | ||
If you answer "YES" to any of these questions, then you "do not" need to do any marketing for your products.
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| Three Ways to Increase Your Business | ||
Trend Sales & Marketing Services can help you achieve these three points
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| Accelerated Sales Across Europe and other areas | ||
| Trend Sales Representation creates virtual European subsidiaries for their clients, providing a full range of localized services allowing our clients to be fully operational and successful within a very short timeframe in the areas of Business Development, Public Relations, Marketing Communications and Recruitment. We customize a solution to suit each client, based on their business objectives, sales targets, market strategy, timing and budget. | |||
| Trend Sales Representation | ||
| Trend Sales Representation offers a cost-effective alternative in the early stages of local market development to our clients. Our qualified local sales and marketing teams have excellent market knowledge and experience to implement our clients’ local effectively and efficiently. Trend Sales Representation delivers a significant «time-to-market» advantage through: complete market coverage; early customer and reference wins; rapid channel build out; and rapid revenue growth. | |||
| Trend Consulting Services | ||
| Our managers have many years experience of working at both a local European country level and at a pan-European level. Our clients’ product knowledge and understanding of their local markets, together with our experience of the European markets at a local level facilitates the creation of a realistic approach and strategy in their target European markets. Trend Sales & Marketing Representation consulting services include:
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| Accelerate Your Business in Europe | ||
| Trend Consulting Services offers information technology focused companies a comprehensive portfolio of outsourced sales, marketing and operational services across Europe | |||
| Trend Sales & Marketing Representation - Channel Development | |||
| The channels our clients choose are critical to the success of their business in Europe. Trend Business Development creates channel partner recruitment programs targeted to suit our clients’ needs. From our knowledge and personal contacts with local channels, coupled with local information gathering, we will compile a preliminary list of most suitable channel partners based on mutually agreed selection criteria. | |||
| We help identify and nurture targeted, dedicated and efficient sales channels for our clients by
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| Once potential channel partners have been identified, they must be both motivated to promote our clients’ products and closely and critically assessed to ensure they will be able to deliver the required revenue streams. Trend ensures that the partners are trained and kept up to date on client products and developments. In addition, we deliver an assessment of each channel partner’s potential and performance over time. We manage our clients’ indirect sales pipeline as well as joint sales and marketing programs undertaken with the partners. | |||
| Trend Sales Representation | ||
Sales activities are designed to accelerate market development and generate
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| The benefits of international export marketing | ||
| Want to develop your export markets? Ask here. |
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